Market PulsePublished June 11th, 2024Updated June 11th1 min read
Price watch Q2 2024: streaming moves and steady holds
A quick pulse check on subscription price shifts, currency pressure, and the markets that stayed stable this quarter.
By Alex Bloomfieldpricingstreamingcurrency
We review global price shifts weekly to keep savings data fresh.
Subscription Land tracks price changes daily across streaming, music, and software plans. Here is the short list of shifts we saw in Q2.
Where prices moved fastest
- Netflix posted modest increases in a handful of markets, mostly tied to premium plans.
- Spotify adjusted family plan caps in two regions while keeping individual plans steady.
- Apple TV+ pricing held flat, but trial messaging tightened in several storefronts.
Currency windows to watch
FX swings mattered more than list prices this quarter. Keep an eye on USD strength against LATAM currencies and on short-lived promo windows in EMEA.
What to do next
- Double-check renewal dates so price changes do not surprise you.
- Lock in annual plans in markets that stayed flat.
- Subscribe to alerts so you get the next dip immediately.
